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It strikes me that there might be things to do with regard to high school girls that are a little smarter than encouraging them to believe that it is extremely important that they have a unique prom dress.
Can we count the bad ideas this promotes? First, that you should be strongly judged by your dress in the first place. Second, that you should spend a lot of money on it -- because frankly, you can't be this choosy about ensuring that you have the only one unless you're willing to forego a lot of the less expensive options that would be available early. Third, that you can actually ensure the uniqueness of your dress. As they state in the article, this really only ensures that nobody bought your dress at the same store you did.
And finally, as Snowmobile Boy pointed out to me when I showed him this story, why is it that the guys can all wear tuxes and they're considered immaculately dressed, while the girls have to go through some kind of agonizing whatever-it-is in order to meet the expectations of the crowd? I mean, really.
They didn't have this for any of the three proms I went to, and yet NOBODY had a repeat dress. Come on, people! This is the kind of shit you expect to see in New York, not anywhere else...
I wonder if this is the belated aftermath of the Prom episode of 90210. If I remember correctly, 2 girls wore the same dress (Brenda and someone?) and it was dreadful. Wasnt it? Hell, I borrowed any dress I ever needed for a dance growing up anyway, so I'm not the best judge.
I believe that wasn't the PROM prom, but a spring formal.
I went prom-dress-shopping with my sister before hers, and when she refused to get this awesome Rat-Pack-era-Shirley-Maclaine cocktail dress because she wasn't comfortable with boob darts, I resolved never to invest any energy or passion into anything prom-related ever again.
"the kind of shit you expect to see in New York"? How's that exactly? :-) Girls here on the east coast are just as delusional about the importance of their prom dresses as the rest of them. No more no less. If there's a narcissitic capital of the world, I'd say it's closer to L.A. than New York.
Just one fellow's opinion, though.
My mother is an accomplished seamstress, so my dresses were custom-made (if you want to be nice) or homemade because we couldn't afford to buy one (if you don't). In addition to looking great and fitting perfectly, there was the added bonus that no one else had my dress, though that honestly didn't occur to me at the time.
I went to a small boarding school (there were 22 girls in my senior class). Several of those girls had similar dresses. No one gave a good god damn. Of course, my school also didn't allow us to take the afternoon off to get our hair, makeup, and nails like a lot of other high schools did.
We had dress registration when I graduated high school. It wasn't manadatory, but it existed. And that was in 1995 in Saskatchewan. Of course, there were still 2 identical dresses in a class of 150. And in my other home town, 2 identical dresses in a class of 7 - 4 girls, 1 of which was pregnant. So, I don't think it's all it's cracked up to be.
At my 8th grade graduation dance, which was the Jr. High equivalent of prom, three girls had identical dresses. What can I say? We lived in a small town without a lot of shopping options. What made it even better was that none of those girls liked each other.
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